Executive Strategy Planning Training Framework——An Industrial Value Co-Creation Perspective

Brand Value Co-creation: towards a Multiple Stakeholder Perspective

Strategic Value Co-creation Model in Banking Industry of Iran

Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...

On value and value co-creation: A service systems and service logic perspective

r 200 3 lmaden. Summary The creation of value is the core purpose and central process of economic exchange. Traditional models of value creation focus on the firm’s output and price. We present an alternative perspective, one representing the intersection of two growing streams of thought, service science and service-dominant (S-D) logic. We take the view that (1) service, the application of co...

of Navarra ENVIRONMENTAL STRATEGY AND VALUE CREATION

The purpose of this research paper is to show that the environmental variable influences companies’ value creation processes. The goal of any strategy is to achieve sustained superior performance, and this depends on the industry’s attractiveness and the choice of business positioning. In turn, the success of any given positioning depends on the sustainability of the competitive advantages on w...

Investigating the Effect of Innovation Strategy on Performance of New Product Development with Emphasis on the Role of value co-creation strategy (Case Study: Private Insurance Companies)

The purpose of this study was to investigate the effect of innovation strategy on the performance of new product development, with emphasis on the value co-creation strategy in Tehranchr('39')s private insurance companies. The research method is descriptive-correlational. The research community was senior managers in five areas of insurance (liability, fire, automobile, freight and machinery) i...